One ID marketing concept

UNIQUE IDENTIFIER

Whether B2C or B2B, we are capable of bringing a single identifier to all of your client’s facets and web-based activities.

ANYWHERE, ANYTIME, ANY DEVICE

This is what is known as « ANYWHERE, ANYTIME, ANY DEVICE ». In terms of results too, nothing has proven more effective!

Contact your clients

WE ARE OFFERING TO FIND OUT: Who is who, where they are, what they do, what they like, how to contact them and all of this, wherever they are!

Optimisation

Optimise use of marketing email and associated social networks for prospecting, generating loyalty and optimising the client relationship.


WHAT DO YOU NEED TO KNOW? IN 2015, CLIENTS ARE… UBIQUITOUS

  • Who are your clients and prospects?
  • What do they do?
  • What do they like?
  • What interests and inspires them?
  • Where are they?
  • What do they declare?

NATURAL OR LEGAL PERSONS (COMPANIES), CLIENTS:

  • Have personal or professional websites
  • Have several active email addresses
  • Make active use of social networks
  • Use multiple devices
  • Leave an internet trail

One ID

LINKEDIN – FACEBOOK – EMAIL – YOUTUBE - TWITTER – INSTAGRAM – SIMULTANEOUSLY = ONE ID

  • EXAMPLE OF LINKING EMAIL AND FACEBOOK

    80,000 targets: Actions: Post Like, Page Like, clics, engagement:


THE ONE ID IS A FAMILIAR CONCEPT TO IT USERS

Given the numerous accounts, profiles, pages,… couldn’t there just be ONE WAY OF LOGGING IN?

EMAIL BROKERS HAS APPLIED THIS CONCEPT TO MARKETING

Whether B2C or B2B, we are capable of bringing a single identifier to all of your client’s facets and web-based activities.

OPTIMISE USE OF MARKETING EMAIL AND ASSOCIATED SOCIAL NETWORKS FOR PROSPECTING, GENERATING LOYALTY AND OPTIMISING THE CLIENT RELATIONSHIP:

Clients nowadays expect continuity and immediacy in their contacts with marketers: in their inbox, in their mailbox, on their social networks, with their friends... The client is permanently in contact where any commercial offers are concerned and they expect retailers to recognise this and get back to them as quickly as possible, or even in real time.

ONE ID brings all of this behavioural data together with our database of emails BtoC/BtoB to bring you an unrivalled offer of both emailing and social campaigns!

ONE ID MARKETING IS A VARIANT OF UBIQUITOUS MARKETING

This is what is known as « ANYWHERE, ANYTIME, ANY DEVICE ». In terms of results too, nothing has proven more effective!

The performance alliance

IN OTHER WORDS, WE ARE OFFERING TO FIND OUT…

  • Who is who.
  • Where they are.
  • What they do.
  • What they like.
  • How to contact them.
  • … and all of this, wherever they are!

AND MORE SPECIFICALLY, WE MAKE IT POSSIBLE TO CONTACT YOUR CLIENT…

  • On one of a range of channels,
  • Whatever they prefer,
  • Whenever they want,
  • Wherever they want.


WE ARE THE ONLY ONES TO OFFER THIS SERVICE!

Many brands have already made the decision to trust ONE ID


IN TERMS OF ROI, THE MULTIPLIER COEFFICIENT OF DIFFERENT CHANNELS SIGNIFICANTLY INCREASES THE RESULTS


HOW DO OUR DATABASES WORK IN ONE ID MARKETING?

Example database ONE ID B2C

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Example database ONE ID B2B

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TO SUM UP, WHAT WE KNOW ABOUT OUR CLIENTS…

  • Their identity, domicile, personal status
  • Their socio-professional level
  • Sociodemographic differentials
  • Information declared by internet users
  • Online consumption patterns
  • Purchasing criteria
  • Behaviour during leisure time
  • Devices used
  • How they connect
  • Social media practices
  • Cultural practices
  • Etc.

We can provide you with ALL OF THESE ELEMENTS that make up their web presence!


OPENING THE MANY DOORS OF MARKETING!

  • FRAUD DETECTION
  • CUSTOMER SERVICE
  • EMAIL-MARKETING
  • SOCIAL MARKETING
  • CROSS MARKETING
  • REMARKETING
  • RETARGETING
  • TRIGGER MARKETING
  • AUTOMATION MARKETING
  • PREDICTIVE MARKETING
  • FORECASTING

Example of One ID campaign

Analyse campagne Holidea Feed

Database example of social network Belgium

DATA, OIL OF MODERN ECONOMY

No. 1 in database management suppliers B2B and B2C in France and Western Europe!