Data Quality Policy
How can Email-Brokers ensure the quality of its data?
This is a long, drawn out process which depends on a continuous control system as soon as we acquire a new address:
- Technical testing,
- Enrichment of business data, through our partnerships with economic and financial information companies,
- Internal coherence check,
- Manual tests,
- Notifying the recipient and gathering the consents required,
- On-going maintenance and updating.
In addition, the success rate of your email campaign will depend on the following:
- The editorial and technical design of the message: not everything passes through the filters!
- The shipping platform: de-blacklisted at least, whitelisted at best!