The utility of direct email marketing
Why has email marketing been booming in the last 5 years?
Email marketing represents a wonderful opportunity for:
- Optimising your commercial strategy,
- Extending your geographical markets,
- Contacting the right person efficiently,
- Working with much greater reactivity and agility,
- Improving the management of customer relations,
- Rationalising your costs.
The benefits of targeted email marketing are:
An email marketing campaign costs 3 to 5 less than a postal mailing. Emailing significantly reduces or even eliminates:
- Routing costs
- Administration costs (fulfilment)
- Postage costs
- The cost of managing returns
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