Routing and tracking of mail campaign
Take advantage of the most powerful routing and tracking e-mail platforms in Europe!
Thanks to our platforms, you can manage your email campaigns:
- in complete independence: direct access to the platform
- with complete efficiency: stop fearing excessively severe anti-spam filters
- in total transparency: direct access to the results
Either you possess your own file or you hire files. In both cases, the most powerful emailing platforms in Europe are available to you.
Contact us if necessary to obtain further technical details.
Here is an overview of their functionalities:
1. Gathering and importing data and email addresses
- Automatic or manual importing,
- Importing from Excel, Access, text files, etc.
- Addresses extracted from text or by cutting and pasting,
- Standard or parameterisable fields (for example: gender, first name, name, etc.)
2. Analysis and correction of databases
- Analysis and correction of domain names, syntax of addresses, ...
- De-doubling on import or post-import (3 modes available),
- Display of subscriber statistics in real time,
- Creation, modification and sorting of databases by a system of filters.
3. Market segmentation and targeting
- Segmentation of the targets of your campaigns by filters,
- Targeting possible on all the criteria of the database,
- Targeting on the clicking behaviour of your previous campaigns,
- Cross referencing according to file criteria and clicking behaviour.
4. Preparing and sending the message
- Creation of or importing html and/or text messages,
- Insertion of tracked links with general dashboard,
- Customisation according to database criteria or fixed values,
- Parameterisable origin, recipient and response address.
5. Tracking and transmission statistics
- Details of mails sent and aborted (with causes)
- Opening rate (with identification)
- Click-through rate (with identification)
- Conversion rate (with identification)
- Transfer rate (with identification)
- Tracking of links opened on several transmissions
- Exporting statistics to MS Excel files,
- Recording campaigns and their statistics on line.