The use of email in business
What is email used for? Why businesses use email in their strategy?
- Increasing your notoriety
- Extending your customer catchment area
- Identifying prospects
- Qualifying contacts
- Winning new customers
- Testing offers, products, actions, etc.
- Launching new services or products
- Winning the loyalty of your buyers
- Managing your portfolio of customers
- Offering supplementary products
- Conducting studies and surveys